I’ve always noticed that a large portion of my Google traffic comes from Google Images. I’m sure that part of this is because I do generally post a good amount of pictures in some of my posts, and I am usually pretty good about naming the file and alt tags correctly from an SEO perspective. What I want to know is how much of your search engine traffic is from Google Images?? Is it a lot compared to the rest of your traffic?
From December 1st-Today I’ve had over 4,800 referrals from the images.google.com domain and over 11,000 uniques since the start of this blog. Let’s take a look at the charts since the blog inception:
We can see that it took quite a few months before Google starting to index anything in Google Images. I literally went from 1 visitor on July 10th, to 30+ everyday since July 11th. Now I’m averaging over 80 uniques a day in February.
How useful is this traffic though?? Based on the stats, not very (although every bit helps of course). From Google Images the average person only see 1.24 pages, meaning 1 of every 4 people is looking at one other page (or 1 of every 100 people is looking at a ton of pages, however you want to look at it). The average person only spends 24 seconds on my site. More than likely they are doing what I do with Google Images…Search for the image, find it, click it, click to enlarge it…bypassing the site itself. Rarely do I look at the site.
The majority of the traffic is looking at a lot of my off-topic type posts also, so it’s not bringing too many targeted readers. Mainly a lot of car-related stuff.
Take a look at your analytics software and respond in the comments or make a post on your blog to let me know how its working out for you. If anybody needs help being able to pull this info out of Google Analytics, just shoot me an e-mail or respond and maybe I can make a post about it if enough need help.