The company has been doing about $160,000 in sales per year when it was bought out by Lori Karmel for around $80,000. She re-branded the company and made some other adjustments, but business was not great. They were barely breaking even, when one year they finally hit a profit…of $16. Then one day they come to find out that one of their customs works for the Oprah show, who enjoyed the cake so much, she gave one to Oprah…who loved it. Some time later they get a call saying that Oprah was considering making the cake one of her favorite things on the show. Oprah ended up doing it! After the Oprah featured it, the phone rang non-stop for weeks, giving her tons of sales. This literally took the business to the next level.
A sales increase wasn’t the only thing that was benefited, We Take the Cake then got tons of press, which generated in more sales. Catalog companies such as Harry & David, Nieman Marcus, and even Whole Foods carried their products. They now do over $1 million a year in sales.
All this because one customer literally changed everything for the company. This is a prime example of why you should never neglect anybody, you never know who you are talking to or selling to.
In my business, I can think of a few key people that have literally changed my life and moved my business to the next level. When I started Carbon Fiber Gear, I had written about a carbon fiber wallet that I thought was pretty cool. It turned out that manufacturer of that wallet had it on display at a trade show and somebody had come up to them saying that had seen it on my site. They ended up buying 500 wallets. This made the manufacturer seek me out, and gave me the opportunity to directly sell the product on my site. That was the start of my store, which is now my full-time business and supports my lifestyle.
Can you think of any one person that has literally moved your business to the next level? I would love to hear your story in the comments below.