A new company just launched that allows for a new simple way to monetize videos that are embedded on your site. Prerollr essentially works by overlaying an ad onto a video, and offering the publisher a revenue share. The ads are not video, it’s just a regular ad over the video, and requires the user to click a close button in order to get rid of it. As a publisher you can choose whether you want prerollr to display 100% of the inventory or just 25% of the inventory. Here’s an example of what the ad would look like over a YouTube video:
If you want to see a live example, I’ve implemented prerollr on VideoExperiment.com. I’ll report back and let you guys know how it does from a revenue perspective. As of right now, the reporting system doesn’t even get released until tomorrow (at the time of writing this).
Implementing the ads onto your site is easy, just add one line in your <head> area, and that’s it. Signing up to run the ads takes about 1 minute, just fill out the form and click a verification link in your e-mail.
What do you think about this?? Is it ok with you?? Or is it too intrusive/annoying?? Do you even realize there is a video behind it?? My personal opinion is that the ad is slightly too big, and may make people not realize there is a video behind it. Either that or maybe make the close button more obvious. Either way, this is a great new opportunity for vloggers to monetize their sites better.